The white paper Second Screen and television – Benefits and Impacts is the second of a three-part series aiming at exploring the rising habit of using a connected second screen while watching TV. The paper sets out to explore this phenomenon in greater depth by analysing the main benefits that players can derive from the TV value chain by promoting 2nd screen initiatives. These benefits are associated with the concepts of discovery, audience loyalty and monetization.
The document also throws light on the impacts that may occur when a 2nd screen strategy is put into action. The consequences of this option on the production cycle of a TV project are discussed, as well impacts on itscontent, the financing of these activities, choices of technology and the product’s exploitation cycle.