Branded Entertainment is a lucrative $44 billion a year industry south of the border. But this study suggests the production landscape is also ripe here for Canadian content creators to forge greater collaborations and take better advantage of evolving financing models.  Branded Entertainment: A New Production Financing Paradigm is a three-part study prepared by Duopoly’s Catherine Tait.

The first White Paper, “The Branded Entertainment Landscape,” explores the current trends in this arena and provides an introduction to the terminology and practices of the industry today.