This report examines how the “videofication” of the Internet – the ever-increasing time spent by consumers watching video content online – is generating increased demand for professionally produced original content that is specifically made for an online audience, while at the same time challenging the business models of the traditional television industry. It also examines how major US-based content aggregators like YouTube, Yahoo and Hulu are making significant investments in original, professionally-produced programming as they look to distinguish their brands, increase audience engagement and attract greater advertising dollars to their platforms.