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Guillaume Déziel

Guillaume Déziel

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Strategist behind the legendary marketing of the Misteur Valaire group, Guillaume Déziel currently works at the crossroads of the cultural industries and the world of technology, where he exploits the disruptive potential of the blockchain among other things. Since 2010, he is deeply involved in a variety of political reflections on the digital challenges of our culture. At the beginning of his career, he worked in the world of media and telecommunications, namely for Radio-Canada, TVA and Bell Mobility, where he held the position of director of business development, acquisition and distribution of French-language content. On a part-time basis, he teaches web updating and music editing at Montreal’s Musitechnic school.
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The Creative Hub, an Emerging Organizational Entity with Great Potential for Arts and Culture

This article was co-written by Marie-Odile Duchesneau and Guillaume Déziel. Over the last few years, we have observed a buzz, at both the federal and...

Can we tokenize a brand image by using blockchain?

Imagine if your company’s brand image (or branding) or even your “personal branding” was listed on the stock exchange. Thanks to the possibilities that...

Blockchain: What If Xavier Dolan Had Been Tokenized?

In November 2017, Slovak artist Gramatik pulled off the feat of raising US$2.48 million in 24 hours. How did he manage to pull off...

Is It Possible to Use the Blockchain to Reproduce Rarity in the Digital Environment?

One of the many functions available through the blockchain—in addition to creating peer-to-peer virtual currencies (cryptocurrencies) or protecting information (information security)—is now the possibility...

An Ordinary Morning in 2030

What will a regular morning look like ten years from now? The Canada Media Fund’s Director of Industry and Market Trends, Catherine Mathys, pulls...