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Danielle Desjardins

Danielle Desjardins

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Danielle Desjardins offers analysis, research and writing services for media and cultural enterprises through her company, La Fabrique de sens. Before that, she was director of planning for Radio-Canada, where she was responsible for strategic, corporate and regulatory matters for more than 20 years.
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Advertising is Dead. Long Live Branded Content!

Not too long ago, we were all working in a “audiovisual landscape.” But today, we’re evolving in a “media ecosystem.” And it’s a concept that’s...

The Netflix Effect in Canada

Authors Peter H. Miller and Randal Rudniski introduced the “Market Impact and Indicators of Over the Top Television in Canada: 2012” report they wrote for the CRTC...

Redefining Audience Measurement in the Multi-Screen Universe

Exactly how many screens are there in our new multi-screen environment? And which of these screens do advertisers and broadcasters need to focus on...

Connected TV: an Ecosystem in Need of Convergence

In 1926, radio manufacturer Radio Corporation of America (RCA) created the very first American radio network – the National Broadcasting Corporation (NBC) – because...

Big Data: The Future of Television?

In 2011, Canadian spending on online advertising reached $2.593 billiion, a 16% increase over 2010, according to IAB Canada. At the same time, ad spending...

Are the Kids All Right? Canadian Families and Television in the Digital Age

Study summary of “Are the Kids All Right? Canadian families and television in the digital age”, conducted by the Université de Montréal Centre for...

An Ordinary Morning in 2030

What will a regular morning look like ten years from now? The Canada Media Fund’s Director of Industry and Market Trends, Catherine Mathys, pulls...