Danielle Desjardins, Author at CMF Trends

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Danielle Desjardins offers analysis, research and writing services for media and cultural enterprises through her company, La Fabrique de sens. Before that, she was director of planning for Radio-Canada, where she was responsible for strategic, corporate and regulatory matters for more than 20 years.

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At the Heart of Discoverability: Where Are We At?

Danielle Desjardins - January 14, 2020

An update on the Alliance des producteurs francophones du Canada (APFC)’s At the Heart of Discoverability research project on digital discoverability. This project introduced last...

At the Heart of Discoverability: Innovating, Creating and Retaining French-Canadian Audiences in the Age...

Danielle Desjardins - October 22, 2019

In cultural settings, and particularly in audiovisual, discoverability has become the new skill to master to ensure the emergence of local products through the...

First Portrayal of Quebec’s Digital Creativity Industry: Fast-growing Sector in Search of Qualified Professionals...

Danielle Desjardins - June 18, 2019

Jointly with Yuani Fragata and Francis Gosselin of Groupe Sage Consulting, our collaborator conducted the study titled First Portrayal of Quebec’s Digital Creativity Industry...

The CRTC’s Latest Communications Monitoring Report Provides a Window on a Future That Is...

Danielle Desjardins - May 9, 2019

In its 2018 Communications Monitoring Report, the full version of which was released last February, the Canadian Radio-television and Telecommunications Commission (CRTC), among other...

The State of Mobile 2019 by App Annie: The Digital World at the Tip...

Danielle Desjardins - March 11, 2019

In 2018, there were more than 4 billion mobile devices – both smartphones and tablets – in circulation worldwide. In mature markets, many people...

The State of the Digital World: Major Internet Trends in 2018

Danielle Desjardins - August 3, 2018

The Internet Trends Report is the industry bible, eagerly awaited each year by hordes of investors, researchers, and technology journalists who depend on it...

Out to Conquer Canadian TV Viewers: Online Television Vs. Conventional Television

Danielle Desjardins - July 11, 2018

Canadians can now subscribe to 25 online television services, from Netflix to Sportsnet Now and everything in between. Brahm Eiley, president of The Convergence...

CRTC’s 2017 Communications Monitoring Report: the Steady Rise of Internet TV

Danielle Desjardins - December 5, 2017

For the first time this year, the CRTC’s Communications Monitoring Report presents data on revenues generated from Internet services. One thing is clear: the...

Illegal Downloading: What Role do Search Engines Play in Piracy?

Danielle Desjardins - October 11, 2017

The following data may surprise you: 35% of the traffic to piracy sites come from a search engine, in second place after direct traffic...

Is blockchain the next disruption?

Danielle Desjardins - October 27, 2016

Blockchain has become one of the biggest buzzwords in the IT world in 2016. While the technology is very promising, its applications are still...

Machines that Predict What You Want to See

Danielle Desjardins - October 25, 2016

This is the third of a series of three posts that further examine subjects covered in Discoverability: Toward a Common Frame of Reference. This third post...

The Attention Economy: Conquering Minds

Danielle Desjardins - October 11, 2016

This is the first of a series of three posts that further examine subjects covered in the research report Discoverability: Toward a Common Frame of...

Financing Methods: Old Outdated Models

Danielle Desjardins - June 3, 2016

At the beginning of 2015, the Wall Street Journal threw a spanner in the works: “YouTube,” the headline read, “1 Billion Viewers, No Profit.” In 2009, Time...

To each their own content

Danielle Desjardins - June 3, 2016

Cristos Goodrow, YouTube’s director of engineering for search and discovery, said in July 2015: “We believe that for every human being on earth, there’s 100 hours...

New creators: when public interactions become financial interactions

Danielle Desjardins - June 3, 2016

YouTube was already a social phenomenon in its very first year thanks to an explosion of content, unprecedented viewing stats, and the viral take-off of certain...