Anne-Marie Archambault, Author at CMF Trends

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Anne-Marie Archambault is the Strategy and Content Experience Director at Akufen. Versatile and centred on the user experience, she considers herself as the bridge between content and container, between strategy and emotion. She has worked as a freelancer for many years in television and digital, working in creative teams in experimental and interactive. Anne-Marie is fascinated by the process of creation, the clashing worlds and the ideas that come to life.

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Learning at the Ocean School

Anne-Marie Archambault - November 21, 2019

In this era of global warming, the health of the planet’s oceans is a major international issue. And the situation is critical: the water...

East of the Rockies: Augmented Reality to Tell History

Anne-Marie Archambault - September 10, 2019

1944. Following the attack on Pearl Harbor, all Japanese living in Canada are considered as enemies of the state. Under the orders of Mackenzie...

SUPERSYMMETRY: Where Interactive Technology, Knitting and Quantum Physics Meet.

Anne-Marie Archambault - May 13, 2019

String Theory (noun): A cosmological theory based on the existence of cosmic strings. Supersymmetry (noun): Predicts a partner particle for each particle. It all...

Wuxia the Fox: A Successful Crowdfunding Campaign Despite a Rocky Beginning

Anne-Marie Archambault - January 21, 2016

Concerned about hyperconnectivity and its effect on children, SAGA WORLD’s Jonathan Bélisle decided to reinvent reading time by transporting the child to a magical world....

Screen Convergence in the Festival Circuit

Anne-Marie Archambault - June 18, 2015

The Consumer Electronics Show, NATPE, Sundance, South by SouthWest and Tribeca have one thing in common: they gather the best and the brightest of...

The Unboxing Generation

Anne-Marie Archambault - May 5, 2015

Thinking outside the box takes on a whole new meaning for YouTubers raking in millions of views – and millions of dollars – thanks...

State of the Union Address in the US: When the Web Makes Better TV...

Anne-Marie Archambault - February 18, 2015

This year, Barack Obama broke with tradition regarding the preparation of his annual State of the Union address, which the New York Times qualifies as a...

The art of casting in the era of digital storytelling

Anne-Marie Archambault - December 15, 2014

In the world of digital storytelling, the characters of scripts take on several incarnations, and are guided by several voices. Web, television, film and...